Gummicube acquired by Airship
Deal Synopsis
The company was acquired by Airship for an undisclosed amount on June 1, 2022. By linking Gummicube's ASO technology and expertise with Airship's App Experience Platform (AXP), brands can now optimize value across the entire mobile app lifecycle, driving greater organic growth, ROAS, retention, loyalty and monetization. The acquisition combines the leading ASO platform with the leading mobile app experience platform to offer brands a single set of enterprise solutions that together offer app store optimization, customer journey orchestration, no-code native app experiences and app UX experimentation. Press Release.
Seller Details
Gummicube pioneered App Store Optimization for mobile apps in 2010, and today partners with app developers and CMOs to optimize mobile app marketing for the App Store and Google Play Store. Thousands of apps have leveraged Gummicube’s technology and expert services to continuously improve app visibility and store conversion rates to acquire more quality users and build better apps.
Buyer Details
Airship is the operator of a customer engagement platform intended to create deeper connections with customers by delivering relevant, orchestrated messages on any channel. The company's platform gives brands the user-level data, engagement channels, AI orchestration and services they need to deliver push notifications, emails, in-app messages, mobile wallet cards and more to the right person at the right time, enabling companies to build trust, boost engagement, drive action and grow value.