Channel Intelligence acquired by Google

Merger & AcquisitionStrategicSaaSAnalyticsMediaMarketing
Written By Alex Geller
 

Deal Synopsis

The company was acquired by Google (NASDAQ:GOOG) for $125 million on February 20, 2013.

 

Seller Details

Channel Intelligence is a developer of patented optimization technology and data services for the online shopping industry. The company serves manufacturers, retailers, and publishers.

 

Buyer Details

Alphabet is a holding company with Google, the internet media giant, as a wholly owned subsidiary. Google generates 99% of Alphabet revenue, of which more than 85% is from online ads.

Alex Geller
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